Build It Up Plus+ Hair Mask, read closely
The story in brief
Some products announce themselves loudly; Build It Up Plus+ Hair Mask is described by Pitanium in terms of what it should do for your hair and scalp. Here we unpack what the brand actually publishes about it — price (HKD 520), format (300ml), and what goes into it.
Our editorial reading: this is a mid-priced entry in the Hair & Scalp line. We have not lab-tested it; everything here comes from the brand's published information.
View on pitanium.com
On the label
Claims below are quoted/condensed from the brand's own product page and have not been independently verified.
Pitanium frames it around: Executes a dual-action process that microscopically fills cuticle voids and precisely reinforces the internal core structure, reversing severe damage; Specifically engineered to combat the effects of dyeing, perming, and heat styling, rebuilding the hair's strong, resilient framework and youthful elasticity; Creates an immediate and lasting barrier that eliminates frizz and guarantees long-lasting smoothness, regardless of humidity levels; Delivers intense hydration to dry hair while simultaneously sealing the strand to ensure sustained moisture retention and prevent future dryness or splitting; Transforms hair texture on the first use, resulting in extreme shine and luminosity with a silky touch that allows hair to glide effortlessly from root to tip.
At a glance
| Price | HKD 520 |
|---|---|
| Size | 300ml |
| Unit price | HKD 1.73/ml |
| Category | Hair & Scalp |
| Origin | Made in Korea |
| SKU | PIT0120 |
| Ingredients listed | 50 |
The ritual
- After washing your hair, gently towel-dry it so it's damp but not dripping. Apply BUILD IT UP PLUS+ HAIR MASK evenly throughout your hair.
- Wrap your hair in a warm towel for 15-30 minutes. The warmth helps the product soak in.
- When the time is up, wash and condition your hair as you normally would.
- A warm bath during this time can help the product absorb even better. We recommend using BUILD IT UP PLUS+ HAIR MASK 2-3 times a week for best results.
Inside the bottle
Watch-list ingredients present: Niacinamide, Panthenol (pro-vitamin B5), Salicylic acid, Turmeric, Squalane, Collagen, Allantoin, Glycerin, Fragrance / parfum, Jojoba oil, Argan oil
Show full INCI list (50)
Water, Cetearyl Alcohol, Propylene Glycol, Cyclopentasiloxane, Dimethicone, Bis-Aminopropyl Dimethicone, Steartrimonium Chloride, Glyceryl Stearate SE, Hydrolyzed Keratin, Hydrolyzed Collagen, Glycine, Glycerin, Caprylic/Capric Triglyceride, Amodimethicone, PEG-45M, Dimethiconol, Hydroxyacetophenone, Cetrimonium Chloride, Betaine, Trideceth-12, Butylene Glycol, Melia Azadirachta Flower Extract, Ocimum Sanctum Leaf Extract, Disodium EDTA, Melia Azadirachta Leaf Extract, Curcuma Longa (Turmeric) Root Extract, Argania Spinosa Kernel Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Citric Acid, Corallina Officinalis Extract, 1, 2-Hexanediol, Theobroma Cacao (Cocoa) Seed Extract, Squalane, Salicylic Acid, Panthenol, Niacinamide, Allantoin, Hydroxyethyl Urea, Diospyros Kaki Fruit Extract, Ceratonia Siliqua (Carob) Fruit Extract, Camellia Japonica Leaf Extract, Moringa Oleifera Seed Oil, Camellia Japonica Seed Oil, Macadamia Ternifolia Seed Oil, Polyglutamic Acid, Sclerocarya Birrea Seed Oil, Hydrolyzed Silk, Fragrance, Hexyl Cinnamal
Questions readers ask
How do you use Build It Up Plus+ Hair Mask?
The brand's directions in short: 1. After washing your hair, gently towel-dry it so it's damp but not dripping. Apply BUILD IT UP PLUS+ HAIR MASK evenly throughout your hair. 2. Wrap your hair in a warm towel for 15-30 minutes. The warmth helps the product soak in. 3. When the time is up, wash and condition your hair as you normall
Does Build It Up Plus+ Hair Mask contain fragrance?
Yes — fragrance/parfum appears in the published ingredient list.
Did this site test Build It Up Plus+ Hair Mask?
No. This is an independent editorial summary of the brand's published information; we do not publish lab results or user ratings we cannot verify.
Also in this issue
- Never Lose Hair – HKD 520
- Pi-Cooling Conditioner – HKD 508
- Pi-Shampoo – HKD 508