Trail & Tonic Pitanium products through an outdoor, travel and active-life lens.
Independent; not affiliated with Pitanium. Some links are affiliate links (marked sponsored) and we may earn a commission at no extra cost to you.

Honest Skin Lab › Home › Hair & Scalp › Build It Up Plus+ Hair Mask

Build It Up Plus+ Hair Mask: packed and reviewed

Pack notes

Heading out? Build It Up Plus+ Hair Mask comes in 300ml, which you may need to check in rather than carry on. It is priced at HKD 520.

Not a sun product — pair with your usual SPF outdoors.

View on pitanium.com
Build It Up Plus+ Hair Mask – image from pitanium.comBuild It Up Plus+ Hair Mask – image from pitanium.com

What it is for

Claims below are quoted/condensed from the brand's own product page and have not been independently verified.

  • Executes a dual-action process that microscopically fills cuticle voids and precisely reinforces the internal core structure, reversing severe damage.
  • Specifically engineered to combat the effects of dyeing, perming, and heat styling, rebuilding the hair's strong, resilient framework and youthful elasticity.
  • Creates an immediate and lasting barrier that eliminates frizz and guarantees long-lasting smoothness, regardless of humidity levels.
  • Delivers intense hydration to dry hair while simultaneously sealing the strand to ensure sustained moisture retention and prevent future dryness or splitting.
  • Transforms hair texture on the first use, resulting in extreme shine and luminosity with a silky touch that allows hair to glide effortlessly from root to tip.

Kit specs

PriceHKD 520
Size300ml
Unit priceHKD 1.73/ml
CategoryHair & Scalp
OriginMade in Korea
SKUPIT0120
Ingredients listed50

Using it on the go

  1. After washing your hair, gently towel-dry it so it's damp but not dripping. Apply BUILD IT UP PLUS+ HAIR MASK evenly throughout your hair.
  2. Wrap your hair in a warm towel for 15-30 minutes. The warmth helps the product soak in.
  3. When the time is up, wash and condition your hair as you normally would.
  4. A warm bath during this time can help the product absorb even better. We recommend using BUILD IT UP PLUS+ HAIR MASK 2-3 times a week for best results.

What is inside

Watch-list ingredients present: Niacinamide, Panthenol (pro-vitamin B5), Salicylic acid, Turmeric, Squalane, Collagen, Allantoin, Glycerin, Fragrance / parfum, Jojoba oil, Argan oil

Show full INCI list (50)

Water, Cetearyl Alcohol, Propylene Glycol, Cyclopentasiloxane, Dimethicone, Bis-Aminopropyl Dimethicone, Steartrimonium Chloride, Glyceryl Stearate SE, Hydrolyzed Keratin, Hydrolyzed Collagen, Glycine, Glycerin, Caprylic/Capric Triglyceride, Amodimethicone, PEG-45M, Dimethiconol, Hydroxyacetophenone, Cetrimonium Chloride, Betaine, Trideceth-12, Butylene Glycol, Melia Azadirachta Flower Extract, Ocimum Sanctum Leaf Extract, Disodium EDTA, Melia Azadirachta Leaf Extract, Curcuma Longa (Turmeric) Root Extract, Argania Spinosa Kernel Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Citric Acid, Corallina Officinalis Extract, 1, 2-Hexanediol, Theobroma Cacao (Cocoa) Seed Extract, Squalane, Salicylic Acid, Panthenol, Niacinamide, Allantoin, Hydroxyethyl Urea, Diospyros Kaki Fruit Extract, Ceratonia Siliqua (Carob) Fruit Extract, Camellia Japonica Leaf Extract, Moringa Oleifera Seed Oil, Camellia Japonica Seed Oil, Macadamia Ternifolia Seed Oil, Polyglutamic Acid, Sclerocarya Birrea Seed Oil, Hydrolyzed Silk, Fragrance, Hexyl Cinnamal

Trail FAQ

What size is Build It Up Plus+ Hair Mask?

Pitanium lists it as 300ml.

How do you use Build It Up Plus+ Hair Mask?

The brand's directions in short: 1. After washing your hair, gently towel-dry it so it's damp but not dripping. Apply BUILD IT UP PLUS+ HAIR MASK evenly throughout your hair. 2. Wrap your hair in a warm towel for 15-30 minutes. The warmth helps the product soak in. 3. When the time is up, wash and condition your hair as you normall

Where is Build It Up Plus+ Hair Mask made?

The product page states: Made in Korea.

Pack it with

View on pitanium.com